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Samsung The Frame (LS03HE), product photo

Samsung · 2026 · QLED

Samsung The Frame (LS03HE)

Samsung's art TV with a matte, glare-free screen and swappable bezels: designed to look good on a wall more than to win picture tests.

Choose a size

Exact model · United States

QN65LS03HEFXZA

Check the model number matches when you buy. Sizes and regions can differ.

Where to buy the 65″

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The verdict

Buy The Frame for how it looks in a living room, not for picture performance: reviewers of the previous generation measured modest peak brightness, and the 2026 standard model keeps the same NQ4 AI Gen2 processor and QLED approach. Anyone who wants better contrast and brightness in an art-style TV should compare the Frame Pro, and movie fans should expect limited dimming control.

The Frame is Samsung's lifestyle QLED TV that shows art when switched off, with a matte glare-free screen, an included slim wall mount and customisable bezels. The 2026 standard model (LS03HE in the US) has 4K at up to 144Hz, four HDMI inputs built into the TV in 55-inch and larger sizes, and 2.0-channel 20W speakers. Samsung's pricier Frame Pro (LS03HW) uses a Neo QLED backlight and a wireless One Connect box. Independent testing of this exact 2026 model was not found; earlier-generation reviews describe modest brightness.

Strengths

  • Matte, glare-free screen that Samsung and reviewers of earlier Frames say suppresses reflections.
  • Included slim-fit wall mount, swappable bezels and an Art Store with thousands of works (some paid).
  • 4K at up to 144Hz with VRR and four HDMI 2.1-class inputs listed, unusual for an art TV.
  • Built-in ports on 55-inch and larger sizes, so no external One Connect box is needed there.
  • Sizes from 55 to 98 inches in the US.

Weak spots

  • Independent reviewers of the previous generation described peak brightness of only around 500 to 600 nits.
  • No Dolby Vision, per Tom's Guide and Trusted Reviews.
  • The standard Frame has simpler dimming and a lower-end processor than the Frame Pro.
  • Speakers are 2.0 channel at 20W, so a soundbar is likely for movies.
  • Art Store content needs a paid subscription beyond the free monthly selection.

Great for

  • Living rooms where the TV should look like decor
  • Bright rooms with reflections
  • Casual viewing and gaming at 4K 144Hz

Skip if

  • Home theatre buyers who want deep blacks and high HDR brightness
  • Anyone who needs Dolby Vision

How it fits

Calculated from published specs and independent tests. How this works

Tap a score to see what went into it. These are calculations, not lab results.

Claimed vs. measured

We haven’t found independent test results for this model yet. Scores below rely on published specs only.

What changes by size

The same name doesn’t always mean the same TV. Here is every size we’ve confirmed.

55″65″75″85″98″
Model numberQN55LS03HEFXZAQN65LS03HEFXZAQN75LS03HEFXZAQN85LS03HEFXZAQN98LS03HEFXZA
Lowest price$899.99$1,200$1,500$2,300$3,500
Width48.7″57.4″66.2″75.0″—
Weight31.5 lb48.1 lb65.7 lb90.4 lb—
VESA200×200400×300400×400600×400—

Will it fit?

From your seat

Viewing distance8′0″

A good fit. At this distance a 65″ screen fills 33° of your view. Most people like 59″–80″ from here.

Seen from above

65″ screen8′0″fills 33° of your view

Dimensions and mounting

Without stand
57.4 × 32.8 × 1.1″
With stand
57.4 × 34.1 × 10.1″
Stand footprint
Not published
Weight
48.1 lb (48.9 lb with stand)
VESA pattern
400 × 300 mm
Power use
166 W typical · 0.5 W standby

Full specifications

From the manufacturer unless noted. Shown for the 65″ model.

Picture

Display technologyHow the screen makes its picture. OLED types light each pixel on their own for perfect black. Mini LED and QLED are LCDs with a backlight, and tend to get brighter.
QLED
Panel notes
Samsung lists 'Dual LED' under contrast and does not name the panel type or backlight layout for the standard Frame. The 98-inch is listed on Samsung's US site but its spec sheet was not readable.
Resolution
4K
Picture processor
NQ4 AI Gen2 Processor
Screen finishAnti-glare and matte coatings cut reflections in bright rooms, sometimes at a small cost to perceived contrast.
Glare Free (matte)

HDR & color

HDR formatsHDR formats describe how a TV should show bright highlights and rich color. Dolby Vision and HDR10+ adjust the picture scene by scene; a source and TV must both support a format to use it.
HDR10, HDR10+, HLGsource
Wide color technology
Quantum HDR (QLED)

Refresh & motion

Native refresh rateHow many new images per second the panel can really show. Marketing “motion rates” are often double this number, so check the native figure.
144 Hz
Maximum refresh rateThe highest refresh the TV accepts over HDMI. Sometimes only available at reduced resolution or from a PC.
144 Hz

Smart platform

Smart TV platformThe software your TV runs. It decides your home screen, app selection and how often you’ll see ads.
Tizen
Voice assistants
Bixby, Amazon Alexa
Broadcast tunerNeeded to watch free over-the-air TV with an antenna. ATSC 3.0 is the newer US standard; a few TVs have dropped tuners entirely.
ATSC 1.0, ClearQAM

HDMI & connections

HDMI ports
4
HDMI 2.1 portsPorts with enough bandwidth for 4K at 120 Hz and beyond. If you have more than one current console or a gaming PC, count these carefully.
4
HDMI notes
Samsung's Canadian spec table lists 4K 144Hz for HDMI 1, 2, 3 and 4. Trusted Reviews says the 43 and 50-inch sizes use an external One Connect box; larger sizes have built-in ports.source
USB ports
2
Wi-Fi
Wi-Fi 6E
Bluetooth
Bluetooth 5.3

Gaming

Variable refresh rateLets the TV match its refresh to a game’s frame rate, which removes tearing and most stutter.
FreeSync Premium
Highest 4K gaming refresh
144 Hz
Dolby Vision gaming
Nosource

Built-in audio

Speaker configuration
2.0 channel, 20W
Speaker power
20 W
Dolby Atmos
Yes

Primary source: samsung.com

Setup notes

  • No Dolby Vision. HDR formats are HDR10, HDR10+ and HLG.
  • Four HDMI inputs are listed for 4K 144Hz on Samsung's Canadian spec page.
  • The 43 and 50-inch sizes (not researched here) use an external One Connect box, per Trusted Reviews.
  • Customisable bezels are sold separately.

Video reviews

Each video was checked to exist and to be about the Samsung The Frame (LS03HE).

Samsung The Frame 55" LS03HE Review (2026) | Is This the Best Art TV for Your Living Room?

TechForge Review

TechForge Review's video on the 55-inch LS03HE, asking per its title whether it is the best art TV for a living room.

Samsung 98” The Frame 2026 Review: QLED 4K Art TV + Glare Free!

PromoPulse

PromoPulse's video on the 98-inch 2026 Frame, covering the art TV and its glare-free screen per its title.

What reviewers found

Summaries in our own words. Follow the link to read each review in full.

  • Trusted Reviews

    Diane Templado

    Jan 19, 2026

    Neutral

    A news report rather than a review: says the 2026 Frame is a small refinement, with more sizes, built-in ports on all but the two smallest sets, and unchanged 4K 144Hz gaming features. Notes the Frame Pro keeps its Neo QLED edge.

    Read the original
  • Tom's Guide

    Christian de Looper

    Dec 24, 2025

    Mixed

    A comparison of the 2025 generation. Says the standard Frame is fine for normal viewing but may disappoint in bright rooms or for HDR, while the Pro reaches higher brightness; neither supports Dolby Vision. Useful context for the 2026 standard model, which keeps the same processor.

    Read the original

What owners are saying

From Reddit and forums, paraphrased with a link to the original discussion. Community reports are anecdotal.

  • r/TheFrame

    u/Azn-WT-9

    Nov 8, 2026

    Mixed

    An owner who just installed a 65-inch LS03HE says its connections are built into the TV, so there is no One Connect box. They add that hiding cables still takes a recessed wall box, and that they had read mixed reports about the wireless box on the Pro.

    Read the original
  • r/TheFrame

    u/Azn-WT-9

    Oct 13, 2026

    Critical

    The same owner was unimpressed by Samsung's teak bezel and looked at aftermarket options, a reminder that bezels are a separate purchase.

    Read the original
  • r/TheFrame

    u/deJENNerette

    May 23, 2026

    Positive

    Another owner of the 2026 LS03HE says it ships with just a standard power cord and that they are using Samsung's built-in interface without trouble.

    Read the original

Questions

What is the difference between The Frame and The Frame Pro?

Samsung's 2026 Frame Pro (LS03HW) adds a Neo QLED backlight with Mini LEDs, the NQ4 AI Gen3 processor and a wireless One Connect box. The standard Frame (LS03HE) uses an NQ4 AI Gen2 processor and built-in ports, according to Samsung and Trusted Reviews.

Does The Frame have a matte screen?

Yes. Samsung lists a Glare Free display, and Tom's Guide describes the standard Frame's screen as an anti-reflective matte display.

What are the US model numbers?

QN55LS03HEFXZA, QN65LS03HEFXZA, QN75LS03HEFXZA, QN85LS03HEFXZA and QN98LS03HEFXZA, from Samsung US product pages. Smaller 43 and 50-inch sizes were reported but not found on a US page.

Does the 2026 Frame have independent lab tests?

None were found for this exact model. Tom's Guide's coverage of the previous standard Frame describes between 500 and 600 nits of peak brightness, and Trusted Reviews says performance is largely unchanged for 2026.

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Sources for this page

Last reviewed Nov 9, 2026. Spotted an error? Tell us.

Where to buy the 65″from $1,200