LG · 2026 · WOLED
G6 OLED evo
55 · 65 · 77 · 83 · 97″
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$1,900
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News
LG opens US pre-orders for its 2026 G6 and C6 OLED TVs
LG has priced the G6 from $2,499 and the C6 from $1,399, with the G6 billed as its brightest OLED yet.
By TV Reviews Editors 2 min read
Key takeaways
- LG's US pre-orders for the G6 and C6 opened on March 5, 2026, with retail availability planned for later in March.
- The G6 starts at $2,499 (55-inch) and the C6 at $1,399 (42-inch), according to LG.
- LG says the G6 is up to 3.9 times brighter than a regular OLED; that is a company figure, not a test result.
- Other 2026 OLEDs, including the Wallpaper TV, did not have US pricing yet.
LG Electronics USA announced pricing and availability for two of its 2026 OLED TVs on March 5, 2026. The G6 and C6 went up for pre-order on LG.com that day, with sales at other authorized retailers to follow. LG said retail availability would begin in March 2026.
What LG announced
LG says the G6 is its brightest OLED to date. It uses LG's Alpha 11 AI processor and a feature LG calls Hyper Radiant technology, which the company says delivers up to 3.9 times the brightness of a regular OLED. The G6 comes in 55, 65, 77, 83 and 97-inch sizes, includes a five-year panel warranty, and starts at $2,499.
The C6 is LG's best-selling OLED line. It comes in 42, 48, 55, 65, 77 and 83-inch sizes and starts at $1,399. LG lists it with 4K at 165Hz variable refresh rate support for gaming, Dolby Vision and Dolby Atmos support, and VESA ClearMR 10000 certification for motion clarity.
Examples from LG's price table:
| Model | Size | LG price |
|---|---|---|
| C6 | 65-inch | $2,699 |
| C6 | 77-inch | $3,699 |
| C6 | 83-inch | $5,299 |
| G6 | 77-inch | $4,499 |
| G6 | 83-inch | $6,499 |
| G6 | 97-inch | $24,999 |
LG also ran a short promotion from March 4 to 13 that offered extended care plans for $1 on eligible sets bought through LG.com, plus free stand or wall-mount offers on qualifying purchases.
What it means for shoppers
The C6 is the more sensible starting point for most buyers, and its small 42 and 48-inch sizes suit bedrooms and desks. The G6 costs more at similar sizes, and the brightness claim is the main reason to consider it, especially for a room with lots of daylight. Brightness figures in a press release are the company's own, so wait for independent measurements before paying extra. You can compare both on the site: see the LG G6 and LG C6 pages, or use /compare.
What is still unknown
LG said pricing and availability for other 2026 OLEDs, including the Wallpaper TV and StanByME 2, would come later. The announcement does not include test results, so how the G6 and C6 compare with last year's models is not yet established by this source.
- lg
- oled
- 2026-tvs
- pricing
Good to know
Questions people ask
Which LG OLED has the better price?
LG lists the C6 from $1,399 for the 42-inch and $2,699 for the 65-inch. The G6 starts at $2,499 for the 55-inch. Check current prices, because launch prices often move.
Is the G6 really 3.9 times brighter?
That is LG's claim for its Hyper Radiant technology compared with a regular OLED. Independent brightness measurements were not part of the announcement.
Mentioned in this article
The products
Sources and further reading
2 sources used for this article. We paraphrase and link, we do not republish.
- LG Announces Pricing and Availability for 2026 Flagship TV Models · LG USA · Mar 5, 2026
- 65 Inch Class LG OLED evo AI G6 4K Smart TV 2026 · LG USA
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