Apple's new Apple TV 4K costs $299 and ships November 13

Apple announced a new Apple TV 4K on October 13, 2026. It is the first new model in four years and costs $299, with a release date of November 13, according to Engadget.

What is new

The fourth-generation box uses Apple's A19 chip in place of the A15 in the 2022 model. Apple claims up to 50 percent faster CPU performance and twice the graphics speed. Engadget reports it also has twice the memory, a hardware AV1 decoder (a video compression format used by services such as YouTube), Wi-Fi 7 and Bluetooth 6. Three built-in microphones let you speak to Siri without picking up the remote. The new Siri Remote can be located with an iPhone using Precision Finding, but that needs an iPhone 17 or later. It sells separately for $59 and works with every Apple TV 4K.

It is also the first box that can use four HomePods as a surround system, two in front and two behind, with matching pairs of HomePod mini 2 or second-generation HomePod. Only one configuration is sold: 128GB with Ethernet.

What it means for shoppers

Engadget notes that both generations top out at 4K and 60 fps, so the extra power does little for plain streaming. It argues the case for upgrading rests on gaming, hands-free Siri or the AV1 decoder. Apple raised 2022 prices in June to $199 and $249, so the new box costs $50 more than the 2022 Ethernet model, per Engadget. If you only stream, the Apple TV 4K (3rd generation) is still on sale, and our Apple TV 4K page lists the specs.

What is still unknown

Engadget said a full review was still to come, so real-world speed, gaming performance and the usefulness of Siri AI are untested. Siri AI launches in English in eight countries.