Philips OLED+910 Enters 2025 Flagship TV Battle! (vs. LG G5 & Samsung S95F)
AVForums compares the OLED910 with the LG G5 and Samsung S95F flagship OLEDs.
Philips · 2025 · WOLED
Philips OLED910
Philips' 2025 Ambilight OLED with Bowers & Wilkins sound: unusually bright in Filmmaker Mode, sold in the UK and Europe only.
Previous generation, still sold
Choose a size
Exact model · United Kingdom
65OLED910/12
Size tested by TechRadar, What Hi-Fi and Trusted Reviews. Sold in the UK and Europe, not the US. Trusted Reviews prints the model number as OLED+910/12; the full SKU comes from Philips UK's sitemap. Dimensions are from What Hi-Fi. No prices are recorded because Philips sells in pounds.
Where to buy the 65″
Prices change. Each shows when it was last checked. We may earn a commission when you buy through these links; it never affects what we recommend. Amazon prices are not displayed.
The verdict
Reviewers rate the OLED910 very highly for its bright, vivid picture and its built-in Bowers & Wilkins sound, and it undercut rival flagship OLEDs on price. The compromises are two full HDMI 2.1 ports and motion settings that need tweaking. UK and European buyers should weigh it against the newer OLED911, which adds four HDMI 2.1 ports but moves from Google TV to Titan OS.
The OLED910 is Philips' 2025 premium OLED, sold in the UK and Europe but not in the US, where Philips-branded TVs are a separate line from another company. It combines a four-layer Primary RGB Tandem WOLED panel with four-sided Ambilight, a 3.1-channel Bowers & Wilkins speaker system and Google TV. TechRadar measured it as the brightest OLED it had tested at default settings, and reviewers praised its sound, though motion settings need attention. The OLED911 replaced it in Philips' 2026 lineup.
Strengths
- TechRadar measured 2,329 nits of peak HDR brightness in Filmmaker Mode, the highest it had recorded from an OLED at default settings.
- Four-sided Ambilight projects colored light onto the wall behind the TV, which reviewers found added to the viewing experience.
- 3.1-channel Bowers & Wilkins speakers with a subwoofer earned five out of five for sound from What Hi-Fi.
- Handles both Dolby Vision and HDR10+, plus Dolby Atmos and DTS:X audio.
- Strong gaming support with 4K 144Hz, VRR, ALLM, HGiG and Dolby Vision gaming, and 12.6 ms measured input lag.
- USB-C rechargeable remote with backlit buttons that TechRadar rates among the best it has used.
Weak spots
- Only two of the four HDMI ports are full HDMI 2.1, and one of those doubles as the eARC port.
- Motion settings need adjusting out of the box, per TechRadar and Trusted Reviews.
- What Hi-Fi reports slightly raised blacks in Dolby Vision and SDR that is pushed a little too bright.
- No IMAX Enhanced support, per Trusted Reviews.
- The wide feet and bottom-mounted speaker bar make placing a soundbar awkward, so it suits wall mounting best.
Great for
- UK and European buyers who want a bright flagship-class OLED
- Viewers who care about built-in sound and Ambilight
- Disc collectors who want Dolby Vision, HDR10+ and DTS support
Skip if
- Buyers in the US, where it is not sold
- Gamers with more than two high-frame-rate sources
How it fits
Calculated from published specs and independent tests. How this works
Tap a score to see what went into it. These are calculations, not lab results.
Claimed vs. measured
Independent test figures are kept apart from what the manufacturer says. Results vary by tester, test size and firmware.
Measured Claimed
Brightness
HDR peak brightness (2% window)How bright very small highlights get, like the glint on metal or a star on a dark sky.
- 1,004 nitsTrusted Reviews65″ tested · 2% window, picture mode not stated in the test table
HDR peak brightness (10% window)The most-quoted HDR brightness figure. A 10% window is about the size of a bright object in a scene.
- 1,565 nitsTechRadar65″ tested · Personal preset, Peak Light on Medium (default)
- 2,415 nitsTechRadar65″ tested · Personal preset, Peak Light on Maximum
- 2,329 nitsTechRadar65″ tested · Filmmaker Mode, default settings
- 1,021 nitsTrusted Reviews65″ tested · 10% window, picture mode not stated in the test table
- 3,700 nitsWhat Hi-Fi? (reporting Philips' claim)Manufacturer claim · Philips' claimed peak for small highlights; window not stated
HDR full-screen brightnessBrightness of a completely bright image, like a snowfield or a hockey rink.
- 406 nitsTechRadar65″ tested · Filmmaker Mode, full-screen HDR
- 293 nitsTrusted Reviews65″ tested · Full-screen window, picture mode not stated in the test table
- 350 nitsWhat Hi-Fi? (reporting Philips' claim)Manufacturer claim · Philips' claimed full-screen brightness
Color
Gaming
Input lag, 4K 60 Hz (game mode)The delay between pressing a button and seeing it on screen.
- 12.6 msTechRadar65″ tested · Game mode
- 12.6 msTrusted Reviews65″ tested · Test table
What changes by size
The same name doesn’t always mean the same TV. Here is every size we’ve confirmed.
| 55″ | 65″ | 77″ | |
|---|---|---|---|
| Model number | 55OLED910/12 | 65OLED910/12 | 77OLED910/12 |
| Lowest price | — | — | — |
| Width | — | 56.7″ | — |
| Weight | — | — | — |
| VESA | — | — | — |
Will it fit?
From your seat
Viewing distance8′0″
A good fit. At this distance a 65″ screen fills 33° of your view. Most people like 59″–80″ from here.
Seen from above
Dimensions and mounting
- Without stand
- 56.7 × 33.9 × 2.2″
- With stand
- Not published
- Stand footprint
- Not published
- Weight
- Not published
- VESA pattern
- Not published
- Power use
- Not published
Full specifications
From the manufacturer unless noted. Shown for the 65″ model.
Picture
- Display technologyHow the screen makes its picture. OLED types light each pixel on their own for perfect black. Mini LED and QLED are LCDs with a backlight, and tend to get brighter.
- WOLED
- Panel typeFor LCD TVs: VA panels have deeper black but narrower viewing angles; IPS/ADS panels hold up better from the side but look grayer in the dark.
- OLED
- Panel notes
- First-generation Primary RGB Tandem four-layer WOLED panel, the same panel type used in the LG G5 and Panasonic Z95B, per Trusted Reviews and TechRadar.source
- BacklightFull-array backlights sit behind the whole screen and allow local dimming. Edge-lit TVs are thinner but dim far less precisely.
- Self-emissive
- Resolution
- 4K
- Picture processor
- P5 AI Perfect Picture Engine (9th generation)source
HDR & color
- HDR formatsHDR formats describe how a TV should show bright highlights and rich color. Dolby Vision and HDR10+ adjust the picture scene by scene; a source and TV must both support a format to use it.
- HDR10, HDR10+, HDR10+ Adaptive, Dolby Vision, HLGsource
Refresh & motion
- Native refresh rateHow many new images per second the panel can really show. Marketing “motion rates” are often double this number, so check the native figure.
- 144 Hzsource
- Maximum refresh rateThe highest refresh the TV accepts over HDMI. Sometimes only available at reduced resolution or from a PC.
- 144 Hz
Smart platform
HDMI & connections
- HDMI ports
- 4
- HDMI 2.1 portsPorts with enough bandwidth for 4K at 120 Hz and beyond. If you have more than one current console or a gaming PC, count these carefully.
- 2
- HDMI notes
- Two of the four HDMI ports are 48Gbps HDMI 2.1 with 4K 144Hz, VRR and ALLM, and one of those two also serves as the eARC port, per What Hi-Fi. The other two HDMI inputs are limited to 4K 60Hz. TechRadar lists FreeSync Premium Pro; Trusted Reviews lists FreeSync Premium.
- eARCEnhanced Audio Return Channel sends high-quality audio from your TV’s apps and inputs back to a soundbar or receiver over one HDMI cable.
- Yes
- Optical audio out
- Yes
- Wi-Fi
- Wi-Fi (version not stated)
- Bluetooth
- Bluetooth 5.2source
Gaming
- Variable refresh rateLets the TV match its refresh to a game’s frame rate, which removes tearing and most stutter.
- HDMI Forum VRR, FreeSync Premium, NVIDIA G-SYNC Compatiblesource
- Auto Low Latency ModeSwitches the TV into game mode automatically when a console starts a game.
- Yes
- Highest 4K gaming refresh
- 144 Hz
- Dolby Vision gaming
- Yes
- HGiGA shared standard that keeps console HDR highlights accurate instead of letting the TV guess.
- Yessource
- Game menu
- GameBar 2.0source
Built-in audio
- Speaker configuration
- 3.1 channel Bowers & Wilkins system with a 30W subwoofersource
- Speaker power
- 80 Wsource
- Dolby Atmos
- Yes
- DTS supportMany TVs no longer decode DTS. If you play discs or a media server with DTS soundtracks, check here and on your soundbar or receiver.
- DTS:X supported, per TechRadar and Trusted Reviewssource
Accessibility
- Remote
- USB-C rechargeable remote with backlit buttons and a burnished metal finish, per TechRadarsource
Primary source: whathifi.com
Setup notes
- One of the two HDMI 2.1 ports doubles as the eARC port, so an eARC soundbar or receiver can use up a 4K 120Hz input, per What Hi-Fi.
- Runs Google TV with Freely built in for UK catch-up apps, per TechRadar.
- Supports AirPlay 2, Google Cast, Matter and Control4, per Trusted Reviews.
Video reviews
Each video was checked to exist and to be about the Philips OLED910.
TEST PHILIPS OLED+ 910 : la bombe WOLED de Philips TV
A French-language video review of the OLED910 that presents it as a standout WOLED TV from Philips.
Unboxing PHILIPS 65OLED910 – OLED+, który zmienia wszystko! Ambilight, dźwięk B&W i gaming w 144Hz!
A Polish-language unboxing of the 65-inch OLED910, highlighting Ambilight, Bowers & Wilkins sound and 144Hz gaming.
What reviewers found
Summaries in our own words. Follow the link to read each review in full.
Praises a rich, accurate picture, measures it as the brightest OLED TechRadar had tested at default settings, and likes the sound and Ambilight. Dings it for only two HDMI 2.1 ports and for motion that needs some setup.
Read the originalScores picture and sound five out of five and features four out of five, calling it stylish, vibrant and excellent-sounding for a TV. Flags overly bright SDR, slight color oversaturation in HDR, slightly lifted blacks in Dolby Vision, and just two HDMI 2.1 sockets.
Read the originalLikes the bright, colorful, detailed picture, excellent TV sound and wide HDR support at an aggressive price, while warning that motion processing can be heavy-handed and that IMAX Enhanced is missing. Measured input lag at 12.6 ms.
Read the original
What owners are saying
From Reddit and forums, paraphrased with a link to the original discussion. Community reports are anecdotal.
An owner who bought the set last year is very happy with the picture and color and finds Google TV responsive enough, and says Ambilight went from a suspected gimmick to something they would miss on a normal TV.
Read the originalA 65-inch owner reports great picture quality and gaming, but says HDMI CEC and eARC were unreliable, sometimes dropping sound or losing control of connected devices, and hopes firmware updates will fix it.
Read the original
Questions
Is the Philips OLED910 sold in the US?
No. The OLED910 is part of Philips' UK and European range made by TP Vision, and What Hi-Fi says this range is not sold in the US. Philips-branded TVs in the US come from a different company.
How many HDMI 2.1 ports does the OLED910 have?
Two of its four HDMI ports are full 48Gbps HDMI 2.1 with 4K 144Hz, VRR and ALLM, and one of those two also doubles as the eARC port. The other two ports top out at 4K 60Hz.
How bright is the Philips OLED910?
TechRadar measured 2,329 nits of peak HDR brightness in Filmmaker Mode and 406 nits full-screen. Trusted Reviews recorded 1,021 nits on a 10% window, so results depend on picture mode and test method.
Does the OLED910 support HDR10+ and Dolby Vision?
Yes. It supports HDR10, HLG, HDR10+ Adaptive and Dolby Vision. It also handles Dolby Atmos and DTS:X audio through its 3.1-channel speaker system.
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Sources for this page
- techradar.com /televisions/philips-oled910-review
- whathifi.com /tv-home-cinema/televisions/philips-oled910-65oled
- trustedreviews.com /reviews/philips-65oled910
- philips.co.uk /c-m-so/tv/oled/latest
- whathifi.com /tv-home-cinema/televisions/philips-oled911
- hdtvtest.co.uk /news/philips-launches-2026-oled-t-vs-alongside-it
Last reviewed Nov 9, 2026. Released September 2025. Spotted an error? Tell us.